Our portfolio reflects a pragmatic approach to design. Each project begins with a clear problem statement, measurable goals, and user-centred research. The examples below include mobile-first consumer products, enterprise dashboards, and conversion-optimized marketing sites. In every engagement we balance polish with performance - that means concise interfaces, documented components, and production-ready assets that reduce engineering friction. We pay particular attention to accessibility, localization for Indian audiences, and network conditions common across the region. Outcomes are concrete: faster onboarding, reduced support volumes, and conversion lifts. The case studies show process, trade-offs, and metrics to help teams evaluate both design quality and business impact. If you want a short walkthrough of a case study, we offer time-boxed reviews to explain decisions and share artifacts like tokens, component libraries, and interactive prototypes.
Below are condensed case studies summarizing objectives, approach, and outcomes. Each entry highlights process steps, key design decisions, and measurable results so product teams can evaluate fit and impact. Examples are anonymised where required but remain specific about outcomes and techniques used during the engagement.
Objective: increase qualified leads for an SMB-focused SaaS product. Approach: audit, simplified hero, clearer pricing, and fast hero load. We ran lightweight A/B tests and refined messaging to match local buyer intent. Outcome: 27% increase in lead submissions and 18% reduction in bounce on mobile. Deliverables included responsive templates, copy guidelines, and a minimal component set for landing pages.
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Objective: bring parity to a large product suite across multiple teams. Approach: define tokens, build a component library, and document usage patterns. We prioritized accessibility and cross-platform parity. Outcome: shortened design-to-dev handoff by 40% and reduced visual inconsistencies across products. Deliverables included tokens, Storybook documentation, and a migration guide for teams.
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Objective: cut onboarding drop-off for a consumer app in India. Approach: simplified flows, localized content, and progressive data capture. We used rapid prototypes to validate choices with real users on low-end devices. Outcome: onboarding completion improved by 38% and time-to-first-action reduced by 22%. Deliverables included prototypes, accessibility fixes, and a compact component set for mobile screens.
See methodologyOur process is iterative and evidence-driven. We start with discovery to align stakeholders, define measurable goals, and validate assumptions. Research is pragmatic and may include interviews, analytics review, and lightweight usability tests. Design iterations emphasize clarity and accessibility; every pattern is validated against WCAG AA and tested on representative devices. For production we provide documented components, tokens, and a checklist for engineers to preserve performance budgets and accessibility standards. Outcomes are tracked against initial goals so teams can see objective improvements. We prioritise maintainable solutions that reduce long-term costs and lower technical debt. When teams continue to scale, the artifacts we deliver help onboard new members quickly and enable distributed teams to ship features with confidence. If you prefer, we run short case reviews to walk through artifacts and decisions in a single session so stakeholders can see trade-offs and reuse opportunities quickly.
We offer short, focused sessions to review work and discuss applicability to your product. Sessions include artifacts and a brief recommendation memo.