Our blog shares concise, actionable writing on product design, front-end performance, accessibility, and practical design systems. We write with teams in India and similar markets in mind — attention to diverse devices, intermittent connectivity, and localisation challenges. Expect short case notes, tooling recommendations, and examples that engineering and product teams can apply directly to their projects. Articles include clear outcomes, trade-offs, and references to tools or libraries where helpful.
Below are short, focused posts and case notes covering problems we've solved for product teams. Each entry summarises the challenge, our approach, and measurable outcomes where available. Posts are intentionally concise so teams can scan for relevance and adopt ideas quickly.
We simplified a 7-step onboarding flow to 3 progressive steps and deferred non-essential inputs. Rapid testing on low-cost devices showed a 34% improvement in completion and a 20% faster time-to-first-action. Key changes: progressive disclosure, inline validation, and localised microcopy for regional audiences.
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We introduced a compact token system for a growing product suite. Developers adopted tokens rapidly because the set was minimal and mapped directly to existing CSS variables. Result: a 40% reduction in duplicated styles and simpler theming for seasonal campaigns.
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A single-day workshop helped a product team prioritise features and produce testable prototypes. The outcome: a validated MVP roadmap and a shared language for success metrics. When teams align early, delivery is faster and fewer features are reworked.
Read summaryWe favour short, evidence-backed writing over long theory. Many teams in India face constraints — varied networks, device diversity, and tight timelines. Our posts therefore focus on approaches you can validate quickly: experiments to run, metrics to measure, and templates you can adapt. We aim to include concrete examples and the reasoning behind trade-offs so teams can decide what fits their context. If you’d like a discussion about a post or a tailored walkthrough for your team, use the contact form and reference the post title.